Fans of Rihanna’s Fenty Beauty can rejoice as the popular brand is slated to open its first-ever pop-up shop Wednesday in New York City.
Rihanna, 30, launched Fenty Beauty LVMH’s Kendo Brands in September 2017. In 40 days, it drummed up $100 million in sales. This subsequently led to the brand being listed as one of Time’s best inventions of 2017. Nine months later, the company has continued to resonate with beauty aficionados eager to buy Rihanna’s praised products, including the beloved long wear foundation.
Multiple Fenty Beauty pop-up shops will open around NYC temporarily from Wednesday to Friday between 11 a.m. to 7 p.m. ET. It’s opening in honor of the brand’s new collection, Moroccan Spice. Moroccan Spice is expected to debut July 6, but fans can purchase the products early at the pop-up. The Pennsy is the brand’s first stop Wednesday, it’ll head to Pearl Street Triangle on Thursday and conclude at Seaport District NYC Friday.